Solid Gray Inc. is a creative production studio that blends purpose with a comprehensive suite of services—including photography, video production, post-production, instructional design, and graphic and digital design. We craft meaningful stories that connect by improving communication and understanding across social, academic, entertainment, and business-to-business (B2B) and business-to-consumer (B2C) environments. But we go beyond business! We empower students with learning disabilities, train seniors in modern tech, and shape future-ready minds through next-gen media experiences. With excellence, compassion, and strategy at the core, we don’t just create; we uplift, teach, and transform.
We believe in transparency and loyalty to our clients and website viewers. Please thoroughly read the Terms of Service page to better assist you in creating the perfect project you need and deserve.
Welcome to SGI
(Enjoy the music with this video!)
The Creative Production Process
Our creative production process centers on our core principles and six essential benchmarks for the complete image to reach its goal. Whether you have your team or use ours, we understand this is an evolving process; these six areas are vital to becoming exceptional storytellers and image creators and maintaining our quest to achieve our company vision. Even the most minor, straightforward, small-budget projects must go through the entire process. The six benchmarks include Research, Planning, Clarity, Conformation, Alignment, and Pass.
Research
Thorough, accurate, and patient investigation, knowing precisely what the client wants and their goals and objectives, is vital to the foundation and success of any project. Research is the model that determines whether a product or project will achieve its goal or fail (Examples: Pixar, Marvel, and Apple).
Planning
Planning has two parts: Incubation and Preparation. After the information is digested from the Research benchmark, incubation (development phase) is essential to gain a fresh perspective. Depending on time constraints, incubation will vary in duration. Accurate patient preparation (pre-production) is vital. Every project step is carefully blueprinted and documented with the client’s input from beginning to delivery.
Clarity
Two actions occur during this benchmark: Evaluation and the Genesis of Creativity. These actions adjust and fluctuate depending on the type of project. With Evaluation, all the information gathered from the previous benchmarks, Research, and Planning is transformed into ideas and concepts. The Genesis of Creativity can occur anytime during the Clarity benchmark after looking at the ideas and concepts from various angles and times during this phase of Clarity.
Conformation
This benchmark ensures that all stakeholders stay on a correct collaborative path. Additionally, within each benchmark is embedded a clarity stage to increase efficiency.
Alignment
Alignment is straightforward when Conformation, the last benchmark, is achieved. Based on this achievement, we merge the various mental and physical elements to form a new image.
Pass
This final benchmark covers everything from last-minute QC (Quality Control) to final approval to deliver or pass the completed project/image to the client.
David Gray
President / Lead Designer / Project Manager
He has over twenty years of creative experience in graphic, digital, broadcast, and instructional design, content creation, video production, and post and photography. He has worked in customer service management and quality control for the past ten years for top Fortune 100 companies, such as Panasonic. He also provided promotions, marketing, and event planning services to numerous artists in the music industry, including those in the R&B, Rap, and Pop genres.
Investing Knowledge into The Community
For Students with Learning Disabilities:
We are developing a unique paid internship and apprenticeship program for students with learning disabilities who are high school seniors and college students or who have acquired a GED. This program focuses on providing each student with hands-on business environment experience. This experience will enhance their foundation built under vital prior knowledge of business decorum, business social structures, day-to-day basic operations, and various communication skills within a work environment. These ingredients are essential to each student’s business knowledge and vital tools to survive in the workplace. They are crucial to social and business communication readiness within a workplace environment. The internship will have these components:
- Communication:
- Email and Phone Etiquette
- Basic verbal communication skills with fellow employees and clients
- Differences in business social skills in various work environments and how each skill and the environment interact
- Day-to-day operations
- Personal Hygiene
- Financial responsibility involving paycheck, banking, and bill pay
- Health care
- Accountability and time management
We partnered with New Horizons Institute-Los Angeles to help them build a vocational college in Los Angeles. Once the institute is built, SGI will provide a business internship and apprenticeship program through its career and personal development department.
Select the NHI-LA logo to visit the future vocational school.
Technology Training for Seniors
For years, our CEO has assisted seniors with various technology issues. This service aligns with our vision, mission, and company philosophy.
Seniors who are technology-deprived/challenged need help navigating computer or technology issues. What story do you want to tell over the Internet? What type of website should you have? How to start and run a podcast? We are here to help seniors navigate today’s and tomorrow’s technology.
Case Study:
The president of Word Changing Ministries wanted to start a podcast. She needed training in creating and maintaining a podcast. When this program was completed, she had twelve episodes on various sites, such as Apple Podcasts and Spotify.
This Programs include:
- Computer software and hardware training
- Basic App Training
- Technology Training
- Social Media training
- Training/Directing staff, seminars, workshops for senior groups and individuals
- Software and computer Recommendations and training
- Building and maintaining podcasts
- Content Creation/Generation
Next-Gen Media Experience through Strategic Redesign
Faith Media One (FM1) will become a Christian-based digital media distributor and media consulting division of SGI.
FM1 delivers two outstanding services:
- Digital Media Distributor:
- Airing and creating Christian-based content, making it available primarily through www.MyFM1.com but also other web-based and streaming services, and other digital outlets.
- Media Consulting:
Provided guidance, instruction, consulting, and physical support to Christian-based (such as churches) and various environmental-based organizations and businesses in content strategy, media production, and digital presence. FM1 assists them in refining or enhancing their media departments through consulting and restructuring to improve engagement with their congregations and widen their audience, effectively spreading the positive message to the global community.
Visit the Request a Quote or Contact SGI pages for assistance with Investing Knowledge in the Community programs or any of our services.